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Toyota’s New Car-Definition

Toyota Launches Car-shaped Music Player
Toyota announced yesterday that it has begun nationwide sales in Japan of the completely redesigned bB passenger vehicle through “Netz” dealers. The first-generation bB, launched in 2000, was developed as an individualistic, compact hatchback—a completely new genre. Its sense of presence, apparent at a single glance, and its spacious, comfortable interior suitable for a diverse range of uses proved popular among younger customers. The New bB retains the strengths of the previous bB and strives to embody the lifestyle of people who want to be surrounded by music everywhere they go, adopting the development theme of “A Car-shaped Music Player” to satisfy the preferences of the younger generation.
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