The criticism heaped on Apple shows the growing importance of cartography.

… Maps are becoming important strategic terrain. They are more than an aid to getting from A to B. Apps based on location—to summon a taxi, say—need maps inside them. Digital maps can include countless layers of information, plus advertisements from which money can be made. There are thousands of indoor maps, too, of airports, department stores and so forth. Smartphones also act as sensors, reporting their whereabouts, which can be used to improve maps. According to comScore, a data firm, in August 95% of American iPhone owners and 83% of owners of smartphones with Google’s Android operating system used a mobile map…

via Maps on smartphones: Lost | The Economist.